Mobavenue Media’s PrsmX 1.0 Platform Analyzed

Mobavenue Media’s (MMPL) new PrsmX 1.0 platform is designed to help companies reach customers effectively across many different screens. This new version uses smart AI to figure out who to show ads to and when to show them. It’s like having a super-smart assistant for advertising!

Key Points

• PrsmX 1.0 boosts brand awareness across mobile and TV screens.
• AI analyzes audience data for targeted, real-time advertising activations.
• Platform works across Mobile, CTV, OTT, and Digital Out-of-Home (DOOH).
• New offline measurement tracks real-world customer footfall data.
• Improved targeting links digital and physical marketing campaigns effectively.
• PrsmX 1.0’s enhancements support more relevant advertising experiences.

How PrsmX 1.0 Works

PrsmX 1.0 connects all the places where people see ads – like phones, TVs, and even billboards. The platform uses artificial intelligence (AI) to understand which people are most likely to be interested in an ad. This way, companies can show ads to the right people at the right time, on the right screen.

One big change is that PrsmX can now measure the results of ads in the real world. For example, it can track how many people who saw an ad on a phone actually went to a store to buy the product. This helps advertisers see how well their campaigns are working.

Benefits of Using PrsmX 1.0

Using PrsmX 1.0 offers several advantages. It helps companies create more effective ads that reach the people who are most likely to be interested. It also provides valuable data about how those ads are performing, allowing for adjustments and improvements over time.

By combining digital and physical marketing, PrsmX 1.0 creates a more complete picture of the customer journey. This leads to a more engaging and successful advertising strategy.

Ultimately, PrsmX 1.0 empowers advertisers to deliver impactful and measurable campaigns across all touchpoints.