Digital Gold Purchases Analyzed: A Look at December’s Surge
In December 2025, buying digital gold through UPI – a quick way to pay – saw a big increase. This happened after a period of slower growth in November, mainly because a government group had warned investors. The total value of these digital gold purchases reached Rs 2,079.31 crore (that’s about $250 million!). This was through 183.32 million individual transactions.
Key Points
- December’s digital gold value jumped 71% compared to November.
- Total transactions increased significantly, reaching 183.32 million.
- November saw a high value of Rs 2,290.36 crore.
- The regulator’s warning impacted the digital gold market.
- UPI Autopay simplifies recurring small gold purchases.
- Fintech companies like Jar and Paytm offer digital gold.
What Happened in November?
November was actually a strong month for digital gold. The total value of all the purchases was Rs 1,215.36 crore, with 123.42 million transactions. This was a noticeable rise of 71% compared to October’s numbers.
The Government’s Advice
The reason for this change was because the Securities and Exchange Board of India (Sebi), which watches over the stock market, told people that digital gold wasn’t really under their control. They said it was just being sold as an alternative to owning real gold.
Because Sebi couldn’t check where the gold was stored, many companies that let people buy digital gold – like Jar, Gullak, PhonePe, and Paytm – were in a tricky situation. These companies use UPI, a system for making quick payments, to let people buy small amounts of gold regularly.
The rise in December shows that despite the initial concerns, many people are still interested in buying digital gold using UPI.
Ultimately, digital gold’s popularity reflects investor preferences and innovative payment methods.
