Meesho Stock Coverage Analyzed

Key Points

• BofA Securities gave Meesho a ‘Neutral’ rating.
• Their price target is ₹190, a 12% potential gain.
• Meesho can grow significantly by attracting new users.
• Competition is low, creating an opportunity for Meesho.
• Efficient operations boost Meesho’s profitability forecasts.
• Growth depends on advertising, logistics improvements, and new markets.

Just a couple of days after the domestic brokerage JM Financial issued a ‘Reduce’ rating on Meesho, the global brokerage BofA Securities has started to look at the stock. They’ve given it a ‘Neutral’ rating. This means they think Meesho is doing well, but there isn’t a lot of room for the stock price to go up much more right now.

BofA Securities, led by analysts Sachin Salgaonkar, Pankaj Mehendiratta, and Kaushik Gurumurthy, published their findings on January 12, 2026. They believe Meesho is good at reaching customers in India who are looking for cheaper deals. However, they also say that a lot of the expected growth is already included in the current price of the stock.

The analysts predict Meesho will grow its sales by 26% over the next few years. This growth comes from adding more customers and people buying more things. They also think Meesho is better at managing its money than other online stores in India.

Meesho spends very little money and doesn’t own a lot of things, which helps it make a lot of profit. Experts say Meesho is one of the smartest online stores in India when it comes to saving money. Their profits are expected to increase from being in the negative to 3% by 2029, thanks to more sales and better ways to earn money.

However, BofA is careful about how much the stock price could go up. The stock has gone up 49% since Meesho started selling shares, but the overall stock market hasn’t changed much. This means the current price already includes a lot of good news about Meesho, leading to a balanced situation where the risks and rewards are roughly equal.

Meesho is trying to make more money by selling ads and improving its delivery service. They’ve changed how they sell ads – now sellers pay only when they make a sale – which makes it easier for sellers to use Meesho. Experts predict that ads will make up 4.3% of Meesho’s sales by 2030, helping the company make even more money.

Meesho’s delivery service is focused on saving sellers money, not making a big profit. They expect delivery costs to drop from ₹40 to ₹26 by 2030, which will help Meesho sell things cheaper and attract more customers. This strategy could help Meesho grow faster than other online stores.

To reach their ₹190 price target, BofA used a few different ways to calculate the stock’s value. They considered how much Meesho could earn in the future and compared it to other similar companies. This gives investors a good idea of what the stock might be worth.

Possible good things that could happen include Meesho getting more customers from other big online stores, offering more financial services, and selling food products. But there are also risks, like other stores becoming more competitive, which could make it harder for Meesho to grow.

The market is telling us that Meesho is a solid company with promising future potential.