Tobacco Stock Performance Analyzed
On January 1, 2026, stocks related to tobacco companies dropped sharply after the government announced new taxes. These changes will take effect on February 1st. This includes a higher tax on tobacco products and a new tax on pan masala.
Key Points
- New excise duties and a health cess announced for tobacco products.
- Pan masala will face a new cess, impacting sales significantly.
- Cigarette taxes vary based on stick length (65mm-75mm).
- Longer sticks (75mm+) could see a substantial tax increase.
- ITC shares fell due to potential price increases and a block deal.
- February 1st is the date the new taxes officially start.
Government Actions
The government introduced these changes through two new laws passed in December. These laws allow the government to collect taxes on pan masala and increase taxes on tobacco. The Finance Ministry then released specific rules to guide how these taxes will be applied.
Tax Changes Explained
The new taxes will affect how much people pay for cigarettes. Shorter cigarettes (up to 65mm) might not see much change, but longer ones (75mm and above) could have a 48-50% increase in taxes. This means the cost of cigarettes could rise by 22-28% for longer sticks.
Impact on Companies
ITC, a major tobacco company, is particularly affected. They sell cigarettes that are longer than 75mm, so they might need to raise the price of their cigarettes by about ₹2-3 per stick to cover the extra taxes. Additionally, a block deal involving 37.6 million shares put further pressure on ITC’s stock.
Looking Ahead
ICICI Securities is carefully watching these new rules. They are waiting for the final details to confirm their predictions about how much the taxes will increase. The end of the GST compensation cess on February 1st also adds to the uncertainty.
“These changes will significantly impact the tobacco industry and the prices consumers pay.”



